Perth is eager for the 2016 NATPE
NATPE President and CEO Rod Perth announced today, details regarding NATPE Miami 2016. Growth remains the dominant theme with domestic and international buyer, exhibitor and general attendance pacing well ahead of last year. Perth confirmed expansion of the market and conference to the Eden Roc Miami Beach Resort to accommodate the overall growth, which is scheduled to take place in Miami Jan. 19-21 at both the Fontainebleau and Eden Roc Miami Beach resorts. The conference and market will bring together every sector of the industry under the banner theme, “Be Creative. Be Fearless. Be Ready.”
Perth also announced the finalists for the 2nd Annual Breakthrough Awards and the return of host Howie Mandel. Initial session details for NATPE 2016 were also revealed.
“We are delighted that with all of our most important numbers tracking ahead of last year’s capacity turnout, we have moved to substantially increase our physical space in 2016 by expanding to the Eden Roc next door to the Fontainebleau,” said NATPE President and CEO, Rod Perth. “The increase in exhibition sales and expanded events reflects the tremendous growth we are seeing throughout the conference.”
There are 29 new exhibitors from virtually every sector of the business attending the conference for the first time. Because of this demand, Perth also noted that all of the Fontainebleau tower suites have sold out with very few booths and meeting tables still available on both the Market Floor and within the Fontaine Ballroom, respectively.
This year’s conference features sessions and events with a focus on scripted television, including a session on the first day titled “The Business of Scripted.” Within the Storytellers and Shaping of Pop Culture track, NATPE has lined-up a slate of intimate conversations showcasing major creative forces spanning numerous genres of television. Powerful combinations set to take the stage in Miami this year include chats with: Legends Norman Lear and Quincy Jones; non-scripted talents Kris Jenner and Todd Chrisley; showrunners Graham Yost (The Americans), John Eisendrath (The Blacklist) and Howard Gordon (Homeland); and Michelle Ashford (Showrunner, Masters of Sex), Ilene Chaiken (Showrunner, Empire), and Sarah Treem (Creator, The Affair).
In an environment in which advertisers are seeking access to the earliest stages of content development, the Masters of Marketing track at NATPE opens up the conversation about the opportunities, challenges and new business models around marrying creative visions with brand marketing objectives. An example of this includes a session entitled “What Creators Want to Say, What Brands Need to See”, which features Dan Harmon (Writer/Creator, Community), Marc Cherry (Executive Producer, Desperate Housewives and Devious Maids), Mitch Hurwitz (Writer/Producer, Arrested Development), Kristin Patrick (Global CMO, PepsiCo, Inc.), David Beebe (VP Global Creative & Content Marketing, Marriott Int’l) and more, together on one stage.
After a successful debut last year, NATPE REALITY is back and expanding from one to two days. Officially the first reality and formats market of the year, NATPE REALITY will be the epicenter of the non-scripted world with a programming track overflowing with big names and breakthrough ideas. NATPE has curated this dedicated track to provide conference attendees with access to reality executives, cutting edge information and insights on the latest trends in reality programming.
A highlight of this two-day track is the 2nd Annual NATPE REALITY Breakthrough Awards. This luncheon event will honor those reality programs that “broke through the clutter and made noise” in the preceding year becoming part of the cultural conversation and generally altering our perception of what’s possible in the genre. Perth also announced Howie Mandel (America’s Got Talent) as the returning host of the award show along with the following finalists in five categories:
COMPETITION – Alone; American Ninja Warrior; Lip Sync Battle; MasterChef Junior; Shark Tank; The Voice
DOCUSOAP – Alaskan Bush People; Chrisley Knows Best; I Am Cait; Real Housewives of Beverly Hills; Vanderpump Rules; Wahlburgers
GAME SHOW – @Midnight; Billy On The Street; Celebrity Family Feud; Hellevator; Hollywood Game Night
REALITY – Catfish; Hard Knocks; Married At First Sight; Naked & Afraid; Project Greenlight
FACTUAL – Anthony Bourdain: Parts Unknown; Last Week Tonight With John Oliver; The Daily Show; The Jinx; Vice
Platforms are changing and NATPE continues to provide access to the shared knowledge needed to anticipate how the industry is evolving. One of the many highlights of the Platform Accelerated track is the session “I Want What They’re Having,” featuring Chris Williams (Chief Audience Officer, Maker Studios), Chris Jacquemin (Agent, Digital Media, WME), Jordan Gilbert (Head of Digital Programming, Lionsgate) and Harley Morenstein (Creator, Epic Meal Time). The panel will bring together this accomplished group to discuss how to bridge the divide between traditional and digital in views, audience appeal and gravitas.
NATPE’s continued emphasis on digital and mobile has expanded to include a broader focus across the conference. In the Game Changers track, digital is on display in “The Rise of New OTT Platforms” with David Freeman (Co-Head of Digital Talent, Packaging, CAA),Seth Laderman (EVP & GM, Comic Con SVOD, Lionsgate), Evan Shapiro (Executive VP, Digital Enterprises, NBCUniversal), Jimmy Maymann (President, Content & Consumer Brands, AOL), Floris Bauer (Senior Advisor, Otter Media) and Ben Relles (Head of Comedy and Unscripted, YouTube).
One of the ways NATPE will address the importance of mobile in the content business includes the session “Cracking the Mobile Code and Its Perceived Return on Investment”, which features Marcel Reichart (EVP RTL Digital Hub, RTL Group, and EVP, Digital Development and Partnerships, Bertelsmann), Allie Kline (CMO, AOL), and Tom Pickett (CEO of Ellation/AT&T), for a sharply focused look into the future of mobile monetization.